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Campaigns with Purpose

Marketing for Mission-Driven Organizations

Many nonprofits struggle to balance limited resources with the need for consistent visibility and engagement.

This workshop focuses on developing manageable and intentional marketing campaigns that align with organizational goals and available capacity. Erin Sogal of Trailblaze Creative will guide participants as they explore how to organize messaging, identify communications priorities, and develop simple campaign structures that can be implemented across digital and community-based platforms. The session emphasizes sustainable marketing approaches rather than overwhelming or resource-heavy tactics.

Participants will leave with:

• A practical framework for organizing marketing efforts
• Greater confidence in campaign planning
• Tools for prioritizing communications activities
• Ideas for low-cost, high-impact engagement strategies

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