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Why Customers Buy: A Sales Basics Workshop

Interested in improving your sales strategies?

For many small business owners, sales can feel uncomfortable or even overwhelming. This workshop breaks it down to the basics, exploring why customers make buying decisions and how you can use that understanding to connect with the right people. You will walk away with a simple exercise to apply immediately.

Participants will also learn about Smashing Your Sales Goals, a 10-week hybrid training series offered through the City of Columbus's Accelerate Columbus program. The goal of this series is to help business owners develop a sales process to launch a new product or service and to analyze and tweak their pricing strategies to exceed their revenue goals.

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