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Who Are You Talking To?

Small businesses and nonprofits are invited to join us for a practical lab focused on identifying a key audience and creating clear messaging, just for them.

Most businesses and nonprofits struggle not with what they do, but with how to talk about it clearly. In this hands-on workshop, participants will identify a real audience they serve and craft a simple, compelling message that speaks directly to that group. Through guided prompts and peer feedback, they’ll turn jargon-heavy descriptions into language their audience actually understands and cares about. Attendees will leave with a short positioning statement they can use on a website, flyer, email, or pitch and a framework they can revisit as their organization grows.

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